At its March 2026 product launch event, Apple unveiled a range of new devices and major technology updates designed to appeal to both students and professionals. The highlight of the event was the MacBook Neo, an affordable yet powerful laptop powered by the new A18 Pro chip, starting at $599 — a strong competitor to mid‑range laptops. Alongside this, Apple announced the iPhone 17e with improved cameras and MagSafe support, and the iPad Air M4 with a faster chip and expanded features for creative workflows. Professionals also received upgrades with the MacBook Pro and MacBook Air equipped with new M‑series chips, boosting AI‑ready performance and productivity.
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